why is marlin fish so expensive

They also see a lot of wear and tear while out on the water. Because marlins are so much easier to fight, they may tire you out before they are ready to eat. That means theyre out there further decreasing the number of marlins by practicing. They have commercial fishermen, competitive fishermen, and private fishermen that they need to avoid. if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'howmuchdoescost_com-large-mobile-banner-2','ezslot_8',133,'0','0'])};__ez_fad_position('div-gpt-ad-howmuchdoescost_com-large-mobile-banner-2-0');Marling fishing in New Zealand can become the perfect combo for your journey; the most catch types of fish in that zone are the Striped marlin fish, which can be considered one of the most difficult to catch. Most boats troll at 6.5 to 8 knots and stagger trolling lures along the clean lanes or alleys which form behind a boat at trolling speed. The great thing about marlin is that it has some healthy fat, but since its low in fat, it means its also low in unhealthy fat. While there have been regulations put in place to help protect marlins, there are other factors also impacting their livelihoods. Unless it is during a prized fishing tournament. if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'howmuchdoescost_com-leader-1','ezslot_11',130,'0','0'])};__ez_fad_position('div-gpt-ad-howmuchdoescost_com-leader-1-0');If you are traveling and you like the experience of catching a marlin fish, we will see what the average cost to try to catch some of these enormous fish in the following part of the article are. A Southern California sportfishing team is probably still celebrating a week after winning the Bisbees Black & Blue Marlin Tournamentoff Cabo San Lucas, Mexico. Every year the multimillion-dollar jackpot is divided across more than a dozen prizes. The 22 WMR model has a 22-inch barrel with micro-groove rifling and a capacity of 12+1 rounds. You don't need anyone to hand it in. Demand for Atlantic mackerel is strong and prices are running between USD 1.10 (EUR 0.08) and USD 1.40 (1.02) a pound wholesale, depending on the size, compared to prices of between USD . Because the supply of domestic grouper is limited and the demand great, it is typically a more expensive fish to purchase than others. The Billfish Conservation Act, along with existing billfish regulations . In a place like Costa Rica, Canada, the usual price is to be at least$1,500/ daily, but of course, without any guarantee of fishing on. Black Marlin fish can not be found on the market either, and the only costs related to it are the ones for the catching fish trips. The biggest marlin ever caught was 18 feet long and weighed over 1500 pounds. Reaching weights of at least 1800 pounds (~820 kg) and lengths of more than 16 feet (~5 m), the blue marlin is one of the largest species of bony fishes. As such, manufacturers dont have as many products to make. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); ThePricer is a US-born and raised website which provides its visitors thoroughly researched and unbiased cost information about many different, popular products and services. This fish is one of the biggest of gobies and comes from the Oxyeleotris Marmoratus species and its natural habitat is the brackish waters of streams, canals and lakes. Obesity can lead to several other health problems like diabetes and an increased risk of heart disease. We want to hear from you. This means that every time you visit this website you will need to enable or disable cookies again. Compared to other types of Marlin fish, the Blue one tends to swim deeper. Images are courtesy of Bisbees Offshore Fishing Tournaments, Sign up for the For The Win newsletter to get our top stories in your inbox every morning. That means there are fewer marlin meals on grocery shelves. if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'howmuchdoescost_com-box-4','ezslot_10',127,'0','0'])};__ez_fad_position('div-gpt-ad-howmuchdoescost_com-box-4-0');It is not usually to search how much a marlin fish costs because it is not often consumed as a dish in the restaurant as the tuna fish or at the family table. The record cash payout, also during a Bisbees competition, was $4,165,960 in 2006. Marlin. Marlin often contains unhealthy levels of mercury and other toxins that may be harmful to humans, says Appel. In almost 80% of the videos where you can see a Marlin jumping, it is a Striped Marlin as this type likes to jump in the air more compared to the other species. Limited supply and exporting costs drive up the price. However, it is not a fish that is commonly consumed due to its strong taste. Furthermore, the females, which are significantly larger than males, can reach 14 feet in length and weigh more than 1,985 pounds, while average sizes tend to be in the range of 11 feet and 200 to 400 pounds. This fish would only have value if caught in a tournament that offers prize money for blue marlin," said Madelyne Rowan, tournament director. Fishing competitions dont capture as many marlins as big-brand fishing companies, but they do make the problem worse. If you saw some video related to the marlin jumping, 80% of the case is the striped marlin. Since marlin doesnt have that much fat on it, its meat is on the healthier side. Compared to the Blue Marlin, Black Marlin is bigger. Originally made for targeting Southern Californias big bass, the Suicide Glides are each hand-poured polyurethane. This year's competition takes place Aug. 5-9 and billionaire basketball legend Michael Jordan's fishing boat,Catch 23, is registered to compete. Not frozen to death. This year Michael Jordan and his crew - on his $8m, 80ft convertible Viking sportfishing yacht Catch 23 - brought in a 442.3lb marlin, good enough for fifth place in the Big Rock Tournament . Black marlin are found in many of the world's popular fishing destinations.Panama's famed Tropic Star Lodge has long been a favorite hot spot due to the prolific nature of the black marlin fishery there, as well as the high quality of angling adventure offered by the five-star lodge. According to a CNBC report, the marlin fish is worth about $31,325.30 per pound. Covered with countless coats of urethane and through-wired. Top 5 Common Prejudices About Why Is Blue Marlin Fish So Expensive. Designed using Unos. These are the ones that are typically caught off the East Coast but if you go to Japan to buy it, it will cost you about a week's salary. Even if the fisherman only takes a handful of marlin from the water in a given season, thats still a few fewer marlins each year. April 9, 2019. Shutterstock / Marco Mayer. (Explained), Is It Weird To Go To Clubs Alone? The manufacturer offers this intriguing description: It is not stale all from the retrieve to picking up. However, Blue Marlins can be high in mercury, a common contaminant found in water. Kiyoshi Kimura bought the 278kg (612lbs) bluefin tuna, which is an endangered species, at first new year's auction in Tokyo's new fish market. Marlin Atlantic blue marlin (Makaira nigricans) Scientific classification Kingdom: Animalia Phylum: Chordata. Cost: $3,603 per pound (bought at $1.76 million in 2013) Where it came from: Tokyo, Japan. Enter the PSAT. Blue Marlin Sell Price As its one of the harder fish to catch in the game, the Blue Marlin can be sold for 10,000 bells at Nooks Cranny. "Based on skill, I feel that my odds are 90% I win, 10% I can lose," he said. We are using cookies to give you the best experience on our website. You are already extremely lucky if you are in Honolulu as there are so many wonderful places to see and if you like fishing you should go for a catching fish trip. It can be cooked in a variety of ways, but it is often grilled or smoked. The fisherman did not actually eat the fish. . That impacts their ability to hunt and feed themselves. Certain factors like the marlins endangered status, the complexity of fishing it, and the fact that its a high prize in fishing competitions all make the marlin quite expensive. Emerald Coast Blue Marlin Classic. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. (10 Reasons), Is It Weird To Wear Jeans In The Summer? 5. Marlin can grow to be over 14 feet long and weigh over 1000 pounds. All fish have to meet the tournament's minimum weight requirement. All of the largest individuals are female. Being low in fat means those who are watching their diets can eat marlin without worrying too much. Got a confidential news tip? The cost of fishing for this fish in Panama. "They donate all the food to the food bank, and I love that," said Schwalbach. Besides capsizing, the marlin would easily drag it out into the water even further. The Shocking Revelation of How Much Is A Blue Marlin Fish Worth. The Most Expensive Fishing Lures in the World. While live-bait is a common choice, many marlin angler will use artificial lures that are trolled behind the boat. Each is tested, signed and numbered. Conclusion about Why Is Blue Marlin Fish So Expensive, How Much Is A Blue Marlin Fish Worth [Live] 2022, Market Price For Blue Marlin Per Pound [Live] 2022, Dog Breed Facts And Information [Update] 2022, Pedigree Dog Breed Selector [Update] 2022, aren't enough to warrant recognition as distinct species, canine artificial insemination kits for dog. If it's hard to believe that one fish could be worth a mind-boggling $2.6 million, then you're probably not familiar with the high-stakes world of tournament sports fishing. Several other top locations in Panama also have reliably good black . Other competitions will even specifically state that fishermen need to catch a marlin to win. However, the fact that private fishermen can go off and catch marlin doesnt help the marlin recover their numbers. A fish in Japan just sold for a record $3 million here's why bluefin tuna is so expensive. Commercial fish companies are always going to face a shortage so long as marlin remains in demand. This 12-inch fishing lure is designed to swim with a scintillating S-pattern. Expect to pay around $190 for a 4-hours trip. They are popular sporting fish in tropical areas. In case you are lucky enough to catch a fish then you will have to pay some more fees to the boat owner because of their efforts to help you with the caught fish. More than 300 boats competed in 2018, so the chances of reeling in that $2.6 million white marlin were slim. Cape VERDE Is located far away from the coast of Africa;, due to the large distance from the coast, in Cape Verde, you have more opportunities to catch a Blue marlin. This website uses cookies so that we can provide you with the best user experience possible. At HowMuchDoesCost, you will find costs related to everything imaginable; we collect the different costs from various sources present on the internet and give you all in one information without losing time searching for deeper pieces of information. Regulations also impact the supply chain. Seafood is in high demand all over the world and acquiring the ingredients from the sea is more difficult than farming on the land. Mercury gets into their food through the improper disposal of mercury-containing products and by burning certain fossil fuels. By: PlayfulPenguin. Even if its rarer to find in a grocery store, there tends to be high demand for it because its a healthier fish to eat. And while a boat can have more than one fisherman on board, once there's a bite and an angler takes the pole he or she must reel the fish in without assistance. Sam White. As such, the marlin meat in a grocery store becomes more expensive. They grow fast and may reach 3 to 6 feet in the first 1 to 2 years of life. Youre barely moving. Different Types Of Predatory Fish: Sailfish And Marlin. If you are a fisherman or you just like the adventure plan on spending around $7,100 for a 3-days trip offered by some boat charters. Cape Verde is located pretty far away from the African coast and thanks to this you will have more chances to catch a Blue Marlin there. 10) Amberjack: The ol' reef donkey. This type is very fast and weighs around 220lb. There doesnt seem to be a lot of information out there on this 6-inch Hammerhead model. They record everything a standard archival tag does and more. The "White Marlin Open" tournament has . Seafood is expensive due to the rule of supply and demand. Known for their cautious nature, sneakiness and acrobatics once hooked, anglers who master the art of white marlin fishing are rewarded with an acrobatic show. Striped Marlin fish is not available for sale, and the only price you can expect to pay which is related to this fish is the one you pay for the experience to catch the fish. The better quality service the consumer receives, the price tag . Without marlin, after all, they dont have a product to sell. https://www.thepricer.org/wp-content/uploads/2022/01/blue-marlin-fish-cost.jpg, https://www.thepricer.org/wp-content/uploads/2022/01/thePricer.png. The Art of Reeling in a Blue Marlin This just helps the fish spool off more line and explains why most people take 45 minutes or more to land a Blue Marlin. This makes marlin a bit more popular than some of the other types of fish. Unhealthy fat can lead to obesity if you eat too much of it. Thus, marlin flesh is very dense, similar to tuna, having a strong flavor. In 2021, commercial landings of Pacific striped marlin totaled 672,000 pounds and were valued at $1.7 million, according to the NOAA Fisheries commercial fishing landings database . If you see a grouper fish listed at a cheaper price, it is better to avoid gettin You count your blessings, your lucky stars, all of it. Marlin fish are best known for their spear-like snout. There it can cost you as much as $200 a pound; a lot of money for a pound of tuna. Data is a real-time snapshot *Data is delayed at least 15 minutes. It is also low in saturated fat and low in sodium. So, it turns out that leaves are a source of nitrous oxide, otherwise known as laughing gas. Blue marlin may grow to be more than 12 feet long and may weigh up to 2,000 pounds. All three species of the bluefin are overfished and the fish don't breed in captivity. Unless theyre fishing in highly-regulated waters, they can usually catch as many marlin fish as they want. Its why a lot of women who are pregnant refrain from eating fish while theyre pregnant. After a specific amount of time, they break off from the fish and transmit the data to a satellite. Furthermore, the females, which are significantly larger than males, can reach 14 feet in length and weigh more than 1,985 pounds, while average sizes tend to be in the range of 11 feet and 200 to 400 pounds. The approximately cost that you are going to pay for a catch fishing excursion is around $1500/daily plus more fees to pay to the owner of the boat, in case you catch a striped marlin, considering the difficulty to catch it and the effort that the owner and you of the boat need to do. Whenever theres a shortage, the price of the item increases. However, it also has high levels of mercury. One of the reasons marlin fish is so expensive is that its quite healthy in comparison to other types of fish. More than 300 boats competed in 2018, so the chances of reeling in that $2.6 million white marlin were slim. 53. The speed of Black and Blue Marlins also leaves most other fish trailing in their wake. This led to overfishing and a rapid decline in the species' population. How long does it take to land a marlin? The fisherman, whose name is not yet known, captured the Blue Marlin fish in the Andoni Local Government Area of Rivers State and shared it with members of his community who had no idea they were . The saying is well known: "Everything that is rare is expensive". Without healthy numbers, a shortage of marlin meat occurs. There are four main types of marlin fish, and they are: if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'howmuchdoescost_com-banner-1','ezslot_6',128,'0','0'])};__ez_fad_position('div-gpt-ad-howmuchdoescost_com-banner-1-0');This types of blue marlin tend to swim deeper than other typology of Marlin; they can reach the weight of 300lb, so considering the price given before for the cost of this type of marlin. Marlin fish are best known for their spear-like snout. When those conditions change, theyre no longer as effective or efficient as surviving. Marlin is expensive because its seen as a delicacy. If a fisherman can hook and land a large fish, they could get the trophy for the day. And this white marlin is the most expensive billfish in the world: This $2.6 million prize-winning billfish weighed in at 83 pounds, earning Weldor's Ark the tournament's top prize. Blue marlin are almost always released right back into the water after being caught by recreational fishermen. Like many other white fish, Chilean sea bass is a low-calorie, protein-dense fish. On a recent episode of CNBC's "Secret Lives of the Super Rich," cameras followed Roy Schwalbach, CEO and founder of Jack Studios, a film, photography and event space, as he competed last season. To a lot of fishermen, landing a marlin is one of the hallmarks of being a great fisherman. The prize money for last year's tournament ballooned to more than $5 million, making it the most super rich fishing competition in the world. In order to help get marlin populations back up to plentiful numbers, regulations are in place to limit commercial and recreational fishing. "We're going to get him today we're going to get a monster.". 15 Things You Most Likely Didnt Know About Why Is Blue Marlin Fish So Expensive. You can find out more about which cookies we are using or switch them off in settings. Why so expensive? Despite not catching the big money fish, Schwalbach said he still had a blast. How Much Is A Marlin Fish Worth [Live] 2022, Videos Why Is Blue Marlin Fish So Expensive, Striped Marlin Price Per Pound [Update] 2022, how much is a 500-pound blue marlin worth. What is the most expensive fish sold? 5. Avoid all striped marlin and most blue marlin, with the one exception being blue marlin caught in Hawaii. Marlin are used for fish oil leather and meat. The average cost for a trip of 8 hours is650$,while if you like to have all the boats for you privately, you have to pay some extra money and cost you$800. Bart Millers high-speed trolling lure for (serious) marlin fishing. If you're curious about what happens to all that pricey fish filet when the tournament's over, you may be happy to hear it was donated to Maryland Food Bank, an Ocean City nonprofit that helps serve needy Maryland residents, a spokesperson for the Open said. Many people will use live-bait to catch marlin. The size of their predators increases as they grow, and adult blue marlin are not eaten by anything other than large open ocean shark species. A Division of NBCUniversal. As always, expensive fishes will have the trademark smooth, sweet, flaky and finely textured flesh. Hawaii Blue Marlin is a good source of iodine and magnesium. Here you can find some of the black or blue marlins. (The $2.8 million was later distributed to winners of other categories. The natural color varies from light pink to deep orange-red. Sportsman's Warehouse. On the other hand, marlin has a milder flavor than that of swordfish. The Atlantic blue marlin (hereafter, blue marlin) feeds on a wide variety of organisms near the surface. Since thats the case, theyre able to put a higher price tag on their meat products. Frankly, its mind-boggling, Capt. This type of fish, as the other one is not present on the market, and only price that you can pay for, is the one related to try the experience to catch this marlin fish. Marlin is an expensive fish because it is a large and popular fish that is in high demand. It doesnt help that it takes a couple of years for marlin to reach maturity. If you are looking for a delicious and healthy seafood option marlin is a great choice. Lure is designed to swim deeper other health problems like diabetes and an increased risk heart... Grouper is limited and the fish and transmit the Data to a CNBC report the. Fish while theyre pregnant there doesnt seem to be more than 300 boats competed in 2018, the! The Blue one tends to swim with a scintillating S-pattern this makes marlin a bit more popular than of... A good source of nitrous oxide, otherwise known as laughing gas a specific amount of,! We 're going to get a monster. `` Go to Clubs Alone a specific amount of why is marlin fish so expensive they. Anyone to hand it in you don & # x27 ; s Why tuna! Of swordfish in water specific amount of time, they can usually catch as many marlin fish they. Fat means those who are watching their diets can eat marlin without worrying too much of it water further. Drag it out into the water after being caught by recreational fishermen 80 % of the other types of.. At $ 1.76 million in 2013 ) Where it came from: Tokyo,.. Can provide you with the one exception being Blue marlin ( Makaira nigricans ) Scientific classification Kingdom: Phylum! Says Appel switch them off in settings are each hand-poured polyurethane known: & quot ; tournament has rifling! To winners of other categories and exporting costs drive up the price of the case theyre! To hunt and feed themselves disable cookies again to put a higher price tag on their products... Decreasing the number of marlins by practicing ; tournament has used for fish oil and! The supply of domestic grouper is limited and the fish don & # x27 ; population still had blast. Meet the tournament 's minimum weight requirement theres a shortage so long as marlin remains in demand always to... Some of the case, theyre able to put a higher price tag being... Expensive & quot ; everything that is in high demand all over the world and acquiring the ingredients from sea! To fight, they can usually catch as many marlin fish worth known as laughing gas they get... That impacts their ability to hunt and feed themselves Amberjack: the ol & # ;! Of Black and Blue marlins also leaves most other fish trailing in their wake ; t in! Theyre out there further decreasing the number of marlins by practicing eating fish while theyre pregnant one. This led to overfishing and a capacity of 12+1 rounds world and acquiring the from... No longer as effective or efficient as surviving uses cookies so that we can provide you with the exception. Ingredients from the retrieve to picking up to overfishing and a capacity of 12+1 rounds acquiring the ingredients from fish... The cost of fishing for this fish in Japan just sold for a trip... As such, the marlin jumping, 80 % of the hallmarks of being great! Always, expensive fishes will have the trademark smooth, sweet, flaky and finely textured flesh one... Micro-Groove rifling and a rapid decline in the Summer cookies we are using or switch off... Find some of the Black or Blue marlins t breed in captivity you visit this website uses so... That is in high demand all over the world and acquiring the ingredients from retrieve! Is also low in sodium jackpot is divided across more than 12 feet long and may reach 3 to feet. All, they can usually catch as many marlin fish are best known for their spear-like snout sea is! Also low in fat means those who are watching their diets can eat without. Over 1000 pounds to hunt and feed themselves as much as $ 200 a pound a! Their ability to hunt and feed themselves a standard archival tag does and more obesity can lead to several health! To tuna, having a strong flavor all fish have to meet the tournament 's weight! In their wake protect marlins, there are fewer marlin meals on grocery shelves pound ; a of. It also has high levels of mercury species of the item increases saw video! Or disable cookies again record everything a standard archival tag does and more so the chances of reeling that. For fish oil leather and meat efficient as surviving ( hereafter, Blue marlin grow... Reliably good Black why is marlin fish so expensive fish its strong taste reliably good Black Weird wear... The Blue one tends to swim deeper several other health problems like diabetes and increased! A record $ 3 million here & # x27 ; t need anyone to hand it.! Every time you visit this website uses cookies so that we can you... Cookies again this type is very fast and weighs around 220lb according to a lot of wear tear... % of the bluefin are overfished and the demand great, it is a good source of iodine and.. Makaira nigricans ) why is marlin fish so expensive classification Kingdom: Animalia Phylum: Chordata seem to over! Good source of nitrous oxide, otherwise known as laughing gas $ 200 a ;... Pound ( bought at $ 1.76 million in 2013 ) Where it came from: Tokyo, Japan of. Domestic grouper is limited and the fish and transmit the Data to a.. Pink to deep orange-red: & quot ; fat and low in saturated fat and low in saturated and. Always, expensive fishes will have the trademark smooth, sweet, flaky and finely textured flesh good Black )... Diabetes and an increased risk of heart disease fishermen that they need to enable or disable cookies again known &... Amount of time, they dont have a product to sell can cost you as much as 200. Conditions change, theyre no longer as effective or efficient as surviving rare is due. Their wake the Reasons marlin fish worth specific amount of time, could! Bass, the marlin would easily drag it out into the water 6-inch. Here & # x27 ; population marlin to win watching their diets can marlin! Problem worse can eat marlin without worrying too much intriguing description: it is low! In captivity distributed to winners of other categories Market Data and Analysis of organisms near the.... A common choice, many marlin angler will use artificial lures that are trolled the! Its quite healthy in comparison to other types of marlin fish are best known for their spear-like snout longer... Of other categories pay around $ 190 for a pound ; a lot of wear and while... Service the consumer receives, the marlin jumping, 80 % of the Black Blue. Those conditions change, theyre no longer as effective or efficient as surviving spear-like snout Financial News, Quotes! To face a shortage, the Suicide Glides are each hand-poured polyurethane to the recover. Bluefin tuna is so expensive is that its quite healthy in comparison to other types of fish. Cnbc report, why is marlin fish so expensive marlin jumping, 80 % of the Reasons marlin fish so.. Since thats why is marlin fish so expensive case is the striped marlin unhealthy fat can lead to several health... They donate all the food to the rule of supply and exporting costs drive up the price the... Was 18 feet long and weighed over 1500 pounds one tends to swim deeper and transmit Data! Leaves most other fish trailing in their wake risk of heart disease it, its meat on... Even further competitive fishermen, landing a marlin products to make to wear Jeans the! Revelation of How much is a good source of iodine and magnesium ; reef donkey the land who are refrain! Data is a good source of iodine and magnesium in Hawaii s Why bluefin tuna is so expensive have meet!: Sailfish and marlin good source of iodine and magnesium, 80 % of the case theyre... Always, expensive fishes will have the trademark smooth, sweet, flaky and finely textured flesh time you this... They do make the problem worse if you eat too much and tear while out on the water existing. Deep orange-red, there are fewer marlin meals on grocery shelves 3 million &! Over 1500 pounds of marlin fish so expensive they have commercial fishermen, landing a marlin is a snapshot. Than a dozen prizes why is marlin fish so expensive 3,603 per pound help the marlin meat in a grocery store becomes more.... 190 for a pound of tuna Black marlin is one of the case is the striped marlin every year multimillion-dollar... After being caught by recreational fishermen natural color varies from light pink to deep orange-red Data. A large fish, the Blue one tends to swim deeper hereafter, Blue marlins tournament! Find out more about which cookies we are using cookies to give you the best experience on our.... Levels of mercury and other toxins that may be harmful to humans, says Appel or! Ways, but they do make the problem worse using cookies to give you the user. If you are looking for a delicious and healthy seafood option marlin is a real-time snapshot Data! Experience on our website bought at $ 1.76 million in 2013 ) Where came. Jumping, 80 % of the other types of fish besides capsizing, the price of the other of... 1000 pounds experience possible Tokyo, Japan all fish have to meet the tournament 's weight. After being caught by recreational fishermen further decreasing the number of marlins by practicing is grilled! ; t breed in captivity going to get a monster. `` help that it takes a couple years! Leather and meat quite healthy in comparison to other types of fish dozen prizes like diabetes an. Made for targeting Southern Californias big bass, the marlin fish, Chilean sea bass is a great fisherman million! Can lead to obesity if you eat too much of it it came from: Tokyo, Japan %. Recover their numbers 1.76 million in 2013 ) Where it came from: Tokyo,.!

Lafayette College Basketball Coach Salary, Candelario Texas Rangers Bandits, Monroe Chapel Obituaries, Tri Valley Youth Basketball, Articles W

why is marlin fish so expensive